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AVATAR Debut "Night Never Ending" Video

By Larry Petro, News Monkey
Monday, October 3, 2016 @ 1:55 PM


Album Feathers & Flesh Out Now

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AVATAR have unleashed another visually stunning music video, with longtime director Johan Carlén at the helm, for their next single, "Night Never Ending".

"It's is a special song, being probably the most upbeat and, dare I say, happy piece we've ever released," says frontman Johannes Eckerström. "But under the surface of the fragile message of hope and fighting spirit it is little more than a prelude to a tragedy and that is what we set out to capture when we decided to make a video for it."

"It is very close to my heart for being the one video where there is no "rocking out" going on and we get to capture a side of Avatar that is just as integral as the good, headbanging times we love sharing with our supporters all around the world. There are few things in this world as beautiful and fascinating as contrasts and this is what all of Feathers & Flesh is all about. Hope and tragedy."

Watch the "Night Never Ending" video now on KNAC.COM right HERE.

The new video drops just a few months after the band debuted "The Eagle Has Landed" video, also directed by Carlén, the first official music video from the band's most recent LP. "The Eagle Has Landed" achieved Top 15 at Active Rock Radio and was even hailed as one of the Best Rock Songs of 2016 (so far).

With past buzzworthy videos like "Bloody Angel", "Hail The Apocalypse" and the video for "Vultures Fly", AVATAR continues to raise the bar for what bands are doing visually in the current state of hard rock and metal.

AVATAR released their very first concept album titled Feathers & Flesh May 13, 2016 via Entertainment One (eOne) in North America and Canada with Another Century releasing the record overseas. The new release is the band's followup to Hail The Apocalypse, released in 2014, which cracked the Billboard Top 200 for the first time in the band's career.


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