Metal Sludge Mastermind Comes Clean

By Sefany Jones, Contributing Editor
Tuesday, August 3, 2004 @ 1:30 AM

Even KISS Took Off Their Makeu

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Eventually the makeup and masks come off, and the face is revealed: Stevie Rachelle finally uncloaks the truth about one rock's most talked-about and highly-trafficked websites...

From "Jani Bon Neil/ Bastard Boy Floyd" et al:

Date: Monday August 2nd 2004
Re: The termination of my ‘webmaster’ for Metal Sludge
From: Stevie Rachelle / CEO / Metal Sludge, LLC.

To The Rock n’ Roll Planet,

After many, many years I have decided to step forward and break my vow of silence. Thus claiming and acknowledging my roll as ‘the guy’ behind Metal Sludge. I am sick of hiding the fact that I am ‘the guy’ and have no shame in saying this. I’ve had countless friends, comrades, fans and industry people comment to me in regards to Metal Sludge for years and it’s no longer going to be a secret.

I have wanted to do this for some time now (years), but due to various issues related, mainly my ‘webmaster’ – I was forced to wait until now.

For the record, I am and have always been the sole proprietor of Metal Sludge, Metal Sludge Entertainment, Metal Sludge Records, Metal Sludge LLC, and all related domain names. Ultimately I was responsible for the initial overall direction and entire concept of Metal Sludge since inception. Including but not limited to the brand name Metal Sludge, the no frills style interview questions, Donnas World Famous Penis Chart, the Hair Chart, and Exposed, Sludge Scans, the MSX tour, the Parties, and the CD release.

Unfortunately, I was not completely in control of the actual site itself for its entire history. I had hired a ‘webmaster’ who over time decided to appoint themselves ‘editor’ and ‘moderator’ to the many message boards as well. Basically I was locked out from having access to the multiple e-mail accounts, and the ability to upload or delete anything from the site. So, after many years of arguments about the content, direction, quality, and timely response to news and more I’ve released this person of their duties and have now stepped forward.

Weather or not any of you care is really up to you, but here is why I am coming forward and what has unfolded over the years.

I originally brain stormed the idea of Metal Sludge in the summer of 1998 after realizing that press was at a bare minimum for me, my bands and related projects. More specifically after a phone conversation that detailed some less than positive comments from a certain magazine editor about me, more on that down the road.

So, in an effort to try and drum up some exposure for myself, and many other bands that seemed to fall into a similar category, I moved forward with my idea and called it Metal Sludge. The initial plan was to build a cyber-zine that would hit a demographic for 80s hair bands, the Sunset Strip scene, Hollywood, groupies and even more directly - my very own fan base.

It was very simple; I can’t get press from the press, so I’ll create my own press. ...continued....

To read this press release in its entirety please click Http://www.MetalSludge.TV.

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