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Mudvayne Create A "New Game" For Music Industry By Charlie Steffens aka Gnarly Charlie, Writer/Photographer Monday, September 15, 2008 @ 2:41 PM
There’s a new game in town, and who better than Mudvayne--one of the most creative and distinctive bands in the aggressive music world with sales exceeding 5 million units worldwide--to lead the way. The band has come up with a groundbreaking strategy that offers fan multiple benefits when they purchase the band’s upcoming CD The New Game. “We created ‘The Album Is The Ticket’ program to give back to the fans that have supported us for so many years,” says Chad Gray, vocalist for Mudvayne. “Traditionally, over the life cycle of an album, a fan purchases a CD, DVD, tickets to a show and a fan club membership, generally spending over $100 for the experience. For the launch of The New Game, fans can experience all of these elements for well under $40.00.”
“The Album Is The Ticket” is the name of the unprecedented program that Mudvayne has created for the November 18, 2008 release of their first studio album in three years and fifth LP overall via Epic Records. The first leg of “The New Game Tour 2008”--their first in three years--launches October 28 in El Paso, TX and wraps December 20 in Orlando, FL.
To coincide with the release of the New Game, Mudvayne has teamed with Best Buy and Ticketmaster for “The Album Is The Ticket,” an innovative program that is uniting the sales of CDs and concert tickets in order to build momentum within the music industry. When a fan pre-orders The New Game(regular CD or deluxe edition with special packaging) via www.BestBuy.com/Mudvayne, they have the opportunity to purchase a ticket for “The New Game Tour 2008”: each pre-sale physical CD (with free shipping) will be accompanied by a code that will grant each fan access to a private fan club area on TheAlbumIsTheTicket.com where they can purchase a “The New Game Tour 2008” concert ticket on a first come, first served basis (while supplies last). They’ll also receive a one-year membership to the Mudvayne fan club, which includes exclusive access to a myriad of added value content from Mudvayne, including previously unreleased video footage and a free track before the CD’s release. “The Album Is The Ticket” pre-sale for The New Game is now underway. Note: Consumers who order the CD on or after Thursday, September 18 will receive an email with their code immediately; prior to that time, codes will arrive within 24 hours. In addition, when you pre-order the CD at BestBuy.com/Mudvayne, if the Best Buy price--online or in-store--has dropped by the release date, you'll automatically be charged the lower price. Upon the album’s release, each copy of The New Game will also contain a unique code that grants access to the program.
The current dates for “The New Game Tour 2008” are as follows. Note: All dates subject to change.
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