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DEVILMENT Releases New Video By Larry Petro, News Monkey Monday, September 29, 2014 @ 7:49 PM
The song will be featured on the band's upcoming debut album, The Great And Secret Show, which is scheduled to be released on Halloween 2014 (October 31).
Commented director Sam Scott-Hunter: "With this video I really wanted to capture the intensity of the song, and then shove it in your face to get the heart pounding - the visual equivalent of listening to it loud on your headphones in a dark room. So to do that we locked ourselves in a studio in deepest, darkest Suffolk, turned most of the lights out and the volume up, and we didn't come out again until we had that intense groove etched indelibly into the back of the camera. It's a dark song, and I wanted that heaviness to come across visually, but there's also an air of mystery and mysticism in what the band are doing, and to capture that we enlisted an incredible dancer, NagaSita, who has a wonderfully different and exotic take on the track. I hope when people watch this, they can turn the lights off, turn it up loud, and enjoy a really intense experience."
The band, consisting of Dani Filth (vocals), Daniel Finch (guitar & samples), Colin Parks (rhythm guitar/lead guitar), Nick Johnson (bass guitar), Aaron Boast (drums) and Lauren Francis (keyboards & vocals) recently signed a deal with Nuclear Blast Entertainment.
DEVILMENT will be touring for the first time later this year and have announced a string of live dates with LACUNA COIL and MOTIONLESS IN WHITE.
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Added Dani Filth: "When we approached undertaking a video for the track "Even Your Blood Group Rejects Me", the intention was to create something very visually disturbing, yet stunning to look at, in a minimalistic monochrome context. The idea was to really bring out the performance of the track and marry it to phantasmagorical images, all cut to the massive pounding beat. Through the inclusion of smoke, strobe-lighting, fire, Theban masks, exotic dance and silhouette, we have endeavoured to create a mystic atmosphere in which we plunged the entire studio into complete and utter darkness, so that the viewer's full attention is focused on these aforementioned traits, set adrift against what appears to be the timeless whirls of space. Sam Scott-Hunter, the director and his assistant for the day, band photographer Dex Jezierski, both pulled out all the stops to make this video come to horrid artistic fruition, and we even enlisted the help of my wife Toni and daughter Luna for hair, angle-grinding, make-up and costume, all for the benefit of keeping our cinematic occult activities a closed secret from the unsuspecting human world. As a band we are all extremely pleased with the outcome of our dalliance with the dark arts and hope that viewers to this visual feast will enjoy it just as much as we did weaning the video from its deep Satanic birth."